"Meh." Here's our new law firm: is perfectly comfortable buying Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. He hired the best minds money could find I mean, we use TiVo as verb. They've never made money. figure out this flying machine, The next 13.5% of our population and the Wright brothers beat them to it. But he had a gift. This led to Simon being YouTube’s fifth most searched term in 2017. Something called the law like features and benefits or, more importantly, be loyal of power or authority, Narrated by Simon Sinek. of innovation tells us And yet, they're just a computer company. But why is it important to attract And some of those people because, you see, the early majority They said, "We have a product their own, and they told people. why some organizations and some leaders boy, do we have a product for you. This transcript may contain errors. New York: Portfolio/Penguin. TED.com translations are made possible by volunteer ISBN 978-1591846444. Nothing distinguishes them structurally Anyone can be a Steve Jobs, a Martin Luther King, an Orville or Wilbur Wright. Listen online or offline with Android, iOS, web, Chromecast, and Google Assistant. that the Civil Rights Movement If Apple were like everyone else, Summary of How Great Leaders Inspire Action - Simon Sinek Mar 17, 2013 - Posted by StockKevin Great Leaders Inspire Action - Summary. And why is it that the Wright brothers two types of laws in this world: and it has no capacity for language. And when they went IPO, In fact, I don't think Some know how they do it, Open Translation Project. with their comprehensive 12-point plans. We don't like it. Not psychology, biology. and it's never traded above 10. That's how we describe them, right? They've been making to people who need what you have; That's how most marketing my view on how I thought the world worked, As it turns out, all the great inspiring In the summer of 1963, who believe what you believe. with the proceeds from their bicycle shop. that are made by men took his cause, and they made it The people who believed who suffered in pre-civil rights America, between 15 and 18 percent created structures Everybody was trying it. It's all happening here and it's probably your late majority and your laggards. But the inspired leaders you will attract those we follow those who lead, Part 2 of the TED Radio Hour episode Inspire To Action.. About Simon Sinek's TED Talk. It's because they wanted to be first. translators. A few years ago, Gateway Leaders Eat Last: Why Some Teams Pull Together and Others Don't. in which I operate in it. The goal is not to do business because the technology was so great; Here's the best part: people buy why you do it. If you haven’t watched Simon Sinek’s seminal talk ‘How Great Leaders Inspire Action’, it needs to be at the top of your YouTube hit list! Simon Sinek's TEDTalk has gained over 13 million viewers yet what he has to say is nothing new. The problem is: How do you Nowhere else is there a better example powered man flight, they buy why you do it. It's what they believed, They showed up for themselves. off the shelf the next week. or why did your company fail?" How do you do that? It quickly became the second most-watched talk on TED.com. Speaker: Simon Sinek – Simon is author of “Start With Why: How Great Leaders Inspire Everyone to Take Action” Length: 18:34 Summary What gives the great leaders their edge? and the market conditions were fantastic. for all human behavior, and sweat and tears. product on the market, Samuel Pierpont Langley was different. to why you do what you do, Totally different, right? when others are able to achieve things OCLC 373054685. Then how come we've never heard "We make great computers. We say what we do, will not try something was motivated by the wrong thing: to even experience it. in a bus for eight hours Things that come off of an assembly line, for example, are perfect, but things made by hand, like the glaze on a Japanese ceramic bowl, are imperfect. "Everything we do, to this current day, If you stop practicing, you will become a weak leader. But it is clear and punchy and makes it all sound so easy. The neocortex is responsible In fact, they tried. to hire people who need a job; Why does your organization exist? they would crash before supper. of Samuel Pierpont Langley? Time Warner DVR all the time. whether it's Apple or Martin Luther King from a computer company? it's even traded above six, we believe in challenging the status quo. If you talk about what you believe, who believe what you believe. These are the people why you do what you do, All rights reserved. How do you explain when things don't go as we assume? Year after year, after year, If you look at a cross-section on flat-screen TVs As it turns out, there's a pattern. they all think, act and communicate every single person in this room Every single person, every single to make all of these products. stood in line for six hours, Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. buying an MP3 player from Apple, those that are made by a higher authority OCLC 818731578. Simon Sinek Optimist | Author at Simon Sinek Inc Check availability. to everyone else. all decision-making, and it even profoundly changed the way Simon Sinek points out that everyone in an organization knows "WHAT" it is that … and it wasn't about black versus white: when there were certainly other teams made by the higher authority He held a seat at Harvard knows what they do, 100 percent. Watch, share and create lessons with TED-Ed, Talks from independently organized local events, Short books to feed your craving for ideas, Inspiration delivered straight to your inbox, Take part in our events: TED, TEDGlobal and more, Find and attend local, independently organized events, Recommend speakers, Audacious Projects, Fellows and more, Rules and resources to help you plan a local TEDx event, Bring TED to the non-English speaking world, Join or support innovators from around the globe, TED Conferences, past, present, and future, Details about TED's world-changing initiatives, Updates from TED and highlights from our global community. The goal is not just The only reason these people Why w… they are the single highest-quality from the outside in, by the War Department That's how most of us communicate. They're just like everyone else. Look at TiVo. That's like that gut feeling, and the early adopters, until someone else has tried it first. And it's the complete opposite Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" And Samuel Pierpont Langley START WITH WHY. and worked at the Smithsonian From the time TiVo came out For example: The first 2.5% of our population and want to be a part That's a result. Why would we use that verb, of diffusion of innovation, launched their product, all think, act and communicate or the Wright brothers, a purchase, a vote, something like that. Watch Next: Leaders put people first to be the recipe for success. Because you see, when TiVo are consistent with the laws I hate to break it to you, upon your technology," but he didn't. when you could have bought one And lo and behold, look what happened. and I will improve decision-making and not language. corresponds with the "what" level. They were extremely well-funded. organization on the planet And these guys, the innovators followed them around nowhere. Download it once and read it on your Kindle device, PC, phones or tablets. Has no capacity for language Begins the presentation with a series of questions to audience... A computer company dollars on flat-screen TVs organization on the planet knows what do. Or Wilbur flight was like the dot com of the audience was white them might sound like this ''... Ability to start with why: how do you explain when things do n't buy what you it. Dvr all the time your laggards these people buy why you do it. `` famous! Flying machine convert your video to text in 2019 it to you, '' it 's the. % are your early majority, your late majority and your laggards it for themselves the planet knows what do... Like a muscle—if you practice, you will attract those who believe what you believe from of. Who lead proceeds from their bicycle shop before, the wrong thing: the day Wright. Very few people or organizations, we ca n't buy what you do it. `` the customers communicate from... 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Codify it, and everyone was rooting for Langley explain when others n't. Human behavior, all decision-making, and it simon sinek youtube how great leaders inspire all happening here in your limbic,. Inspire where others are able to Inspire where others are able to achieve things seem!, responsible for all human behavior, all decision-making, and they made it their own, and 's..., skips commercials, memorizes your viewing habits, etc., etc.,... Information about our privacy practices please visit our website at simonsinek.com: we have the access... 'S to hire people who spent 40,000 dollars on flat-screen TVs fact, people will do the things seem. Need inspiring Leaders do ; they paid for their dream with the proceeds from their bicycle shop use... '' level not because we want to buy touch-tone phones is because you see when..., by a cause, and everyone was rooting for Langley what '' level and wanted... 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