It can be a challenge to come up with email newsletter topics (and email newsletter subject lines!) Save 50% on Women’s Swimsuits & Cover Ups. As we all know, first impressions matter and your email newsletter subject lines decide whether or not someone even opens your email. Take a look at this comparison of 40 million email subject lines. The Thinking Behind Successful Email Marketing Subject Lines. For even more summer subject lines, we’ve got you covered. This means both tailoring your message to your target audience (age, gender, profession, even personality type) and using some universal tricks – proven linguistic life-hacks that increase interest of readers regardless of their background: Your headline should not exceed 10 words (and the less, the better). So, what should you include in an email newsletter? Here are some irresistible subject lines that use some of the techniques we’ve looked at: “Refer a … I read a real estate investing newsletter a couple of times a month because the author has AMAZING email subject lines. What is your goal? If you need more inspiration, check out these resources for more examples of great subject lines: How to write good subject lines for your newsletter It may seem that I’m repeating this again and again, but you always need to know your ‘WHY’ first – why are you sending this particular newsletter? Get a Newsletter is user friendly and easy to learn. Check out our examples of awesome email subject lines and discover how you can make your employee emails even better. Four top tips for killer email subject lines. These Independence Day email subject lines are related to the flag, the anthem, patriotism, the US, and American traditions. : ‘Renew your subscription now and get 20% off – offer valid only 3 days!’, ‘Grab ‘em before they go – only 5 early-bird tickets left!’, ‘The webinar starts TONIGHT at 8 p.m. – last chance to sign-up’. Despite this trend, certain emotional language used in Fourth of July-themed emails fared better than the rest. Pharmaca: Shop EWG-approved sun care, on sale now! 100+ Email Subject Line Ideas for Dads, Grads, and the 4th of July. Urgency Email Subject Lines. E.g. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. Here’s what you can do to make your subject lines more compelling for your […], […] they want to open your email or not just based on the subject line (read our earlies post on how to create the perfect subject line here). I've experimented with several subject line formats for my newsletters, using variations such as: - the name of the newsletter followed by the date - a nonsensical subject line made up of terms in the newsletter - focusing on an article in the newsletter - several highlights from the newsletter The verdict is still out on whether shorter subject lines drive more opens. 2. This post will walk you through writing a good subject line for any kind of newsletter in 3 simple steps. Don’t copy them, but feel free to emulate their approach. Don’t be afraid to toss in an emoji or two, as these convey fun while increasing open rates. It’s general best practice to keeps subject lines to fewer than 50 characters. Get inspired with some great Black Friday subject lines for the big shopping day, thereby driving higher conversion rate. It means it’s time to start thinking about how you’re going to promote your brand through smart email marketing campaigns designed for everyone’s favorite season. Article first published June 2016, updated May 2019. stock up on summer must-haves. Gap Kids: this is BIG (for sandcastles & pool parties). Bryan Ellis is included in our 100 Great Subject Lines … DSW: Big brands. Select email marketing subject lines that offer the desired product or blog post without being too “salesy.” When the email subject lines are straightforward, they may seem more genuine to your subscribers. In 2013, 2014 and 2015, half of Fourth of July email subject lines conveyed at least one emotion. Before sharing some examples of summer email subject lines, refresh yourself on these subject line faux pas that all brands should work to avoid. What to do when your XYZ fails, Save 50% next time you visit XX! Let’s look at some of the most effective and clickable newsletter subject lines I’ve ever seen. Despite this trend, certain emotional language used in Fourth of July-themed emails fared better than the rest. 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